| 000 -LEADER |
|---|
| fixed length control field |
00500nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131529126 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
BAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Baran, Stanley J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass communication theory |
| Sub Title |
: foundations, ferment, and future |
| Statement of responsibility, etc |
Stanley J. Baran and Dennis K. Davis |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Andover: |
| Name of publisher |
Cengage Learning, |
| Year of publication |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxiii, 408p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media |
| -- |
Mass communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, Dennis K (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |