000 -LEADER |
fixed length control field |
00496nam a2200169Ia 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
COE |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Converse, Paul |
245 ## - TITLE STATEMENT |
Title |
Elements of marketing |
Statement of responsibility, etc |
Paul Converse, Harvey W. Huegy and Robert V. Mitchell |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Jersey: |
Name of publisher |
Prentice-Hall, |
Year of publication |
1965. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xv, 710p. |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Huegy, Harvey W. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mitchell, Robert V. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |