Marketing management (Record no. 76787)

000 -LEADER
fixed length control field 00481nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070489203
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GUM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Guiltinan, Joseph P.
245 ## - TITLE STATEMENT
Title Marketing management
Sub Title : Strategies and programs
Statement of responsibility, etc Joseph P. Guiltinan and Gordon W.Paul.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher McGraw-Hill,
Year of publication 1982.
300 ## - PHYSICAL DESCRIPTION
Other physical details 412p.
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name W.Paul, Gordon.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2019-08-01Central Library AIOU Islamabad 1990-10-30Books62031  General Stacks Central Library AIOU Islamabad658.8 GUM

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