Reading in contemporary marketing (Record no. 76789)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030190118 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JOR |
| 245 ## - TITLE STATEMENT | |
| Title | Reading in contemporary marketing |
| Statement of responsibility, etc | edited by Eugene M. Johnson, Ray S. House and Carl D. Mcdaniel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Illinois: |
| Name of publisher | The Dryden Press, |
| Year of publication | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 347p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | House, Ray S.(ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Eugene M.(ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-07-24 | Central Library AIOU Islamabad | 1983-02-14 | Books | 26671 | General Stacks | Central Library AIOU Islamabad | 658.8 JOR |