| 000 -LEADER |
|---|
| fixed length control field |
00463nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256030197 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MCB |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mcgarthy, E. Jerome. |
| 9 (RLIN) |
98823 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic marketing |
| Remainder of title |
a managerial approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Homewood, Illinois |
| Name of publisher, distributor, etc. |
Richard D. Irwin |
| Date of publication, distribution, etc. |
1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xviii, 841p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
98824 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
98825 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |