| 000 -LEADER |
|---|
| fixed length control field |
00451nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PRM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Pride, William M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Sub Title |
: basic concept and decision |
| Statement of responsibility, etc |
William M. Pride and O. C. Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston: |
| Name of publisher |
Houghton Mifflin, |
| Year of publication |
1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
766p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |