| 000 -LEADER |
|---|
| fixed length control field |
00452nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80072 |
| Item number |
CUF |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Cundiff, Edward W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of modern marketing |
| Statement of responsibility, etc |
Edward W. Cundiff |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi: |
| Name of publisher |
Prentice-Hall of India, |
| Year of publication |
1985. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xi, 482p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Still, Richard R. (jt. auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |