| 000 -LEADER |
|---|
| fixed length control field |
00475nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0256033714 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
CRS |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Cravens, David W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing cases and applications |
| Statement of responsibility, etc |
David W. Cravens and Charles W. Lamp |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Homewood, illinois: |
| Name of publisher |
Irwin, |
| Year of publication |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xxi, 803p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Decision making |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamp, Charles W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |