Marketing (Record no. 76840)
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000 -LEADER | |
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fixed length control field | 00510nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0538191104 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | CUM |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Cunningham, William H. |
245 ## - TITLE STATEMENT | |
Title | Marketing |
Sub Title | a managerial approach |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Cincinnati |
Name of publisher | South-Western Publishing |
Year of publication | 1987 |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | ix, 811p |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cunningham, Isabella C. M. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Swigy, Christopher M. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2019-09-18 | Central Library AIOU Islamabad | 1991-10-31 | Books | 66110 | General Stacks | Central Library AIOU Islamabad | 658.8 CUM |