| 000 -LEADER |
|---|
| fixed length control field |
00455nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
02560239393 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Mason, J. Barry. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Sub Title |
: principles and strategy |
| Statement of responsibility, etc |
J. Barry Mason and Hazel F. Ezell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Plano, Texas: |
| Name of publisher |
Business Publications, |
| Year of publication |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xviii, 810p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ezell, Hazel F. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |