Marketing research (Record no. 76907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472 a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | Aaker David A.and Day George S. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | John Wiley & Sons, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xvi, 776 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-04-03 | Central Library AIOU Islamabad | 1999-10-08 | Books | 87751 | General Stacks | Central Library AIOU Islamabad | 658.83 AAM |