000 -LEADER |
fixed length control field |
00559nam a2200205Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0030600499 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
DUA |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Dunn, S. Watson |
245 ## - TITLE STATEMENT |
Title |
Advertising |
Sub Title |
: its role modern marketing |
Statement of responsibility, etc |
Watson Dunn, S. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Chicago: |
Name of publisher |
Dryden Press, |
Year of publication |
1982. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xxi, 710p. |
500 ## - GENERAL NOTE |
General note |
HB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
include glossary and index |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising-Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Barben, Arnold M. (jt. auth.) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |