| 000 -LEADER |
|---|
| fixed length control field |
00540nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0860036006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
GIA |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Gilligan, Colin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management |
| Statement of responsibility, etc |
Colin Gilligan and Geoffrey Crowther |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Oxford: |
| Name of publisher |
Philip Allen, |
| Year of publication |
1976. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
viii, 215p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crowther, Geoffrey (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |