| 000 -LEADER |
|---|
| fixed length control field |
00524nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
55658 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080728s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1072 |
| Item number |
FLF |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| -- |
2235 |
| -- |
2235 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Alan D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of advertising research |
| Medium |
BOOK |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
California |
| Name of publisher, distributor, etc. |
Wadsworth |
| Date of publication, distribution, etc. |
1988 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xiii, 322p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising-Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowers, Thomas A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| Call number prefix |
659.1072 FLF |