| 000 -LEADER |
|---|
| fixed length control field |
00553nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0135576865 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.830973 |
| Item number |
MYM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Myers, John G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research and knowledge development |
| Sub Title |
: an assessment for marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Jersey: |
| Name of publisher |
Prentice-Hall, |
| Year of publication |
1980. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
306p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research-United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Greyser, Stephen A.(jt. auth.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Massy, William F. (jt. auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |