The art of marketing (Record no. 77329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393 a2200145 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250917095701.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8124202192 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ART |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brannan, Tom |
| 9 (RLIN) | 158943 |
| 245 ## - TITLE STATEMENT | |
| Title | The art of marketing |
| Remainder of title | : integrated Marketing Communications |
| Statement of responsibility, etc. | Tom Brannan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Crest Publishing, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 143p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 169338 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | Reference | 02/04/2001 | 658.8 ART | 95993 | 23/07/2019 | 23/07/2019 | Reference |