000 -LEADER |
fixed length control field |
00584nam a2200205Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
817649173x |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.80072 |
Item number |
MAR |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Stevens, Robert E. |
245 ## - TITLE STATEMENT |
Title |
Marketing research guide |
Statement of responsibility, etc |
Robert E. Stevens...et.al. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Delhi: |
Name of publisher |
Viva Books, |
Year of publication |
2000 |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xv, 488p. |
500 ## - GENERAL NOTE |
General note |
HB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wrenn, Bruce (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ruddick, Morris E. (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sherwood, Philip K. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |