000 -LEADER |
fixed length control field |
00557nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0-205-14091-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
CRM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Crask, Melvin |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Sub Title |
: principles and applications |
Statement of responsibility, etc |
Melvin Crask, Richard J. Fox and Roy G.Stout |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Jersey: |
Name of publisher |
Prentice Hall, |
Year of publication |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
various.p |
500 ## - GENERAL NOTE |
General note |
Includes bibliography references and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fox, Richard J. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stout, Roy G. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |