| 000 -LEADER |
|---|
| fixed length control field |
00537nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0136121020 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
382.0952 |
| Item number |
KON |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The new competition |
| Statement of responsibility, etc |
Philip Kotler, Liam Fahey Somkid Jatuscripitak |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Englewood: |
| Name of publisher |
Prentice Hall International, |
| Year of publication |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
292P. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Export marketing-Japan |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fahey, Laiam (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jatusripitak Somkid (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |