000 -LEADER |
fixed length control field |
00639nam a2200217Ia 4500 |
001 - CONTROL NUMBER |
control field |
66468 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080728s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0029461839 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.38 |
Item number |
TUM |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
-- |
8372 |
-- |
8372 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Tull, Donald S. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Remainder of title |
measurement and method |
Statement of responsibility, etc. |
Donald S. Tull and Del L. Hawkins |
Medium |
BOOK |
250 ## - EDITION STATEMENT |
Edition statement |
5th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Englewood Cliffs |
Name of publisher, distributor, etc. |
Prentice-Hall |
Date of publication, distribution, etc. |
1990 |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xxiv,836p |
500 ## - GENERAL NOTE |
General note |
Reproduced by National Book Foundation, Islamabad |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research-Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del L. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
Call number prefix |
658.38 TUM |