Multi-channel marketing (Record no. 90366)
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000 -LEADER | |
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fixed length control field | 00439nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8170941814 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | TYM |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Tynan, Kevin B. |
245 ## - TITLE STATEMENT | |
Title | Multi-channel marketing |
Sub Title | : maximizing market share with an integrated marketing strategy |
Statement of responsibility, etc | Kevin B. Tynan |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Vision, |
Year of publication | 1994. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 224p. |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2018-04-03 | Central Library AIOU Islamabad | 2000-09-14 | Books | 93436 | General Stacks | Central Library AIOU Islamabad | 658.8 TYM |