000 -LEADER |
fixed length control field |
00526nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
817094189X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Item number |
TOA |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Totten, John C. |
245 ## - TITLE STATEMENT |
Title |
Analyzing sales promotion |
Sub Title |
: how to profit from the power of promotion marketing |
Statement of responsibility, etc |
John C. Totten and Martin P. Block |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Delhi: |
Name of publisher |
Vision Books, |
Year of publication |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xiii, 226p. |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Sales management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Block Martin P. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |