| 000 -LEADER |
|---|
| fixed length control field |
00468nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780750644792 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
EXC |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Excellence in advertising |
| Sub Title |
: the IPA guide to best practice |
| Statement of responsibility, etc |
edited by Leslie Butterfield |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Butterworth: |
| Name of publisher |
Heinemann, |
| Year of publication |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xix, 304p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buterfield, Leslie (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |