000 -LEADER |
fixed length control field |
00551nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0750635940 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
MUM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Mudie, Peter |
245 ## - TITLE STATEMENT |
Title |
The management and marketing of services |
Statement of responsibility, etc |
Peter Mudie, Angela Cottam |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Oxford: |
Name of publisher |
Butterworth-Heinemann, |
Year of publication |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
x, 306p. |
500 ## - GENERAL NOTE |
General note |
PB |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Service industries-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Service industries-Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cottam, Angela (jt.auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |