| 000 -LEADER |
|---|
| fixed length control field |
00526nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0750620218 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MCR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
McDonald, Macolm H B |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Retail marketing plans |
| Sub Title |
how to prepare them how to use him |
| Statement of responsibility, etc |
Malcolm H. B. McDonald and Christopher C.S.Tideman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Oxford: |
| Name of publisher |
Butterworth-Heinemann, |
| Year of publication |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xi, 338p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tideman, Christophr C. S.(jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |