Entry Topical Term

Used in 1 records

001 - CONTROL NUMBER

• control field: 166667

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190816145058.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190816|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing-Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)9376: Kapferer, Jean-Noel 124346, Strategic Brand Management, 2000.