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Analysis of appeals in television commercials of fast-moving consume goods : MPhil Mass Communication

by Aoun Muhammad Aqeel, Syed; Supervised by Asad Munir, Dr.
Material type: materialTypeLabelBookPublisher: Islamabad: AIOU, 2021Description: x, 115p.Subject(s): Advirtising-- Television ,commericial | Consumer goods--Television | Dissertations, Academic--MPhil Mass CommunicationOnline resources: Click here to access online
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