Consumer behavior Managerial Decision Making
by
Kardes, Frank R
.
Material type: 
BookPublisher: New York Addusib-Wesley 1999Edition: 1st.Description: 505p.Subject(s): Consumers-Case studies
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| 658.83 TUM Marketing research | 658.83 TUM Marketing research | 658.83 TUM Marketing research | 658.834 FRC Consumer behavior Managerial Decision Making | 658.834 LOC Consumer behavior | 658.8342 GIM Marketing | 658.835 BOM Marketing research |
Includes bibliography and index
eng
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