E-marketing : theory and application Stephen Dann and Susan Dann

By:

Dann, Stephen

Contributor(s):

Dann, Susan (jt.auth)

Publication details: New York: Palgrave Macmillan, 2011.Description: xxii, 474 pISBN:

9780230203969 (paperback)

Subject(s):

E-Marketing

DDC classification:

381.0285 DAE

Summary: A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	381.0285 DAE (Browse shelf(Opens below))	Available		115942

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A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

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