Marketing research David A. Aaker, V. Kumar and Day George S.

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Publication details: New York: John Wiley & Sons, 1990.Edition: 5th edDescription: xvi, 739pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.83 AAM (Browse shelf(Opens below))		Available		81283
Books	Regional Library D.I.Khan General Stacks	658.83 DAM (Browse shelf(Opens below))	1	Available		2274 DIK

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Previous	658.802 CRS Strategic marketing management cases	658.802 CRS Strategic marketing management cases	658.816 LEI Industry: People and the Machine Teacher's Guide	658.83 DAM Marketing research	658.83 TUM Marketing research measurement and method	658.83 TUM Marketing research measurement and method	658.83 TUM Marketing research :measurement and method	Next

Includes bibliography and index

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