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Iebm encyclopedia of marketing.

by Baker, Michael John. (ed.).
Series: Publisher: London : Intl Thomson Business Press, 1999Edition: 2nd ed.Description: 865 p.ISBN: 1861523041.Subject(s): Economics, finance, business & management | General encyclopaedias | Reference works | Sales & marketing management | Business & Economics | Business / Economics / Finance | Business/Economics | Advertising & Promotion | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Marketing / General | Marketing - General | Reference - General | Encyclopedias | Encyclopedias | Marketing | Sales & MarketingSummary: Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.
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Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.

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