Consumer behaviour implications for marketing strategy Hawkins Neal Quester

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Material type: Text

TextPublication details: Boston: McGraw-Hill 2002.Edition: 3rd edDescription: xvii, 590pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.83420994 NEC (Browse shelf(Opens below))	Available		101548

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Previous	658.8342 STE Essentials of consumer behavior	658.8342 ZAC Consumer behaviour and social network sites : the impact of negative word of mouth	658.83420721 QUA Qualitative research methods in consumer psychology : ethnography and culture	658.83420994 NEC Consumer behaviour implications for marketing strategy	658.8343 DOM Market segmentation analysis : understanding it, doing it, and making it useful	658.8348 BAM The moving target : what every marketer should know about women	658.835 BOM Marketing research : text and cases	Next

Includes bibliography and index

eng

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