Measuring advertising readership and results Daniel Starch
Material type:
TextPublication details: New York: McGraw-Hill, 1966.Description: xi, 270pSubject(s): DDC classification: - 659.112 STM
| Item type | Current library | Call number | Status | Date due | Barcode | |
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| Books | Central Library Allama Iqbal Open University Islamabad General Stacks | 659.112 STM (Browse shelf(Opens below)) | Available | 6013 |
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| 659.11 NOA Advertising | 659.112 AAA Advertising management | 659.112 BER Readings in advertising management | 659.112 STM Measuring advertising readership and results | 659.13 ADM Media planning | 659.13 JEA Advertisement writing | 659.13 JEA Advertisement writing |
Including Appendix & Index
eng
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