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Consumer behavior and marketing action Henry Assael

By: Material type: TextTextPublication details: Cincinnati, Ohio: South-Western College Publishing, 1995.Edition: 5thDescription: xx,749pISBN:
  • 0-538-84433-7
Subject(s): DDC classification:
  • 658.8342 ASC
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Holdings
Item type Current library Call number Status Date due Barcode
Books Central Library Allama Iqbal Open University Islamabad General Stacks 658.8342 ASC (Browse shelf(Opens below)) Available 86585
Browsing Central Library Allama Iqbal Open University Islamabad shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8342 ARC Consumers 658.8342 ARC Consumers 658.8342 ARC Consumers 658.8342 ASC Consumer behavior and marketing action 658.8342 CHM Marketing : a behavioural analysis 658.8342 EVC Consumer behaviour 658.8342 HOL Laddering : unlocking the potential of consumer behavior

Includes bibliography and index

eng

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