Marketing : the one-semester introduction Geoff Lancaster and Paul Reynolds

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TextPublication details: Oxford: Butterworth Heinemann, 2002.Description: v, 436pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.8 LAM (Browse shelf(Opens below))	Available		97818

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Previous	658.8 KOP Principles of marketing	658.8 KOP Principles of marketing	658.8 LAM Marketing	658.8 LAM Marketing : the one-semester introduction	658.8 LAP Principles of marketing	658.8 LUM Marketing strategy and plans : systematic marketing management	658.8 MAC Macro-Social marketing insight : systems thinking for wicked problems	Next

Includes bibliography and index

eng

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