Strategic marketing cases and applications

By:

Cravens, David W

Material type: Text

TextPublication details: Homewood, illinois Irwin 1983Description: xix,648pISBN:

0256029369

Subject(s):

Marketing-Decision making

DDC classification:

658.8 CRS

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Regional Library Bahawalpur General Stacks	658.8 CRS (Browse shelf(Opens below))	Available		B 650

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Previous	658.5 SCO Operations management decision making in the operations function	658.787 STO Stock index futures	658.8 BUM Marketing : strategic foundations	658.8 CRS Strategic marketing cases and applications	658.8 EVE Essentials of marketing	658.8 MCB Basic marketing : a managerial approach	658.835 TUM Marketing research (C-576) : measurement and method	Next

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