The language of branding : theory, strategies, and tactics Dawn Lerman, Robewrt J. Morais, and David Luna

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TextPublication details: New York: Routledge, 2018.Description: x, 160pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.827 LEL (Browse shelf(Opens below))	Available		124710

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Previous	658.827 KAS Strategic Brand Management : creating and sustaining brand equity long term	658.827 KOB Brand positioning: connecting marketing strategy and communications	658.827 LAE Energy Branding : Harnessing Consumer Power	658.827 LEL The language of branding : theory, strategies, and tactics	658.827 MAB The brand marketing book : creating, managing and extending the value of your brand	658.827 MES Sense : the art and science of creating lasting brands	658.827 PET TechnoBrands : how to create and use ""brand identity"" to market, advertise and sell technology products	Next

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