Motivation in advertising Pierre Martineau
Material type:
TextPublication details: New York: McGraw-Hill, 1971.Description: xi, 210pSubject(s): DDC classification: - 659.1 MAM
| Item type | Current library | Call number | Status | Date due | Barcode | |
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| Books | Central Library Allama Iqbal Open University Islamabad General Stacks | 659.1 MAM (Browse shelf(Opens below)) | Available | 25468 |
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| 659.1 KLA Advertising procedure | 659.1 MAA Advertising | 659.1 MAA Advertising and media research | 659.1 MAM Motivation in advertising | 659.1 MCA Advertising : a cultural economy | 659.1 MOC Creative advertising : theory and practice | 659.1 NAA Advertising management |
Includes bibliography and index
eng
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