Knowledge-based marketing :the twenty-first century competitive edge Ian Chaston

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TextPublication details: New Delhi: Response Books, 2004.Description: xi, 274pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.8 CHK (Browse shelf(Opens below))	Available		101332

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Previous	658.8 BUS Selling : Principles and practices	658.8 CAB Basic marketing :principles and practice	658.8 CAS Case studies on social marketing : a global perspective	658.8 CHK Knowledge-based marketing :the twenty-first century competitive edge	658.8 COE Elements of marketing	658.8 CON Contemporary issues in marketing : principles & practice	658.8 CRS Strategic marketing cases and applications	Next

Includes index

eng

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