Marketing strategy : a decission focused approach Orville C. Walker, John W. Mullins, Harper, W. Boyed and Jean-Claude Larreche
Material type:
TextPublication details: Boston: McGraw-Hill' 2006.Edition: 5thDescription: xx,346pISBN: - 0071116745
- 658.8Â MAR
| Item type | Current library | Call number | Status | Date due | Barcode | |
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| Books | Central Library Allama Iqbal Open University Islamabad General Stacks | 658.8 MAR (Browse shelf(Opens below)) | Available | 107573 |
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| 658.8 MAR Marketing essentials : student guide | 658.8 MAR Marketing :concepts and strategies | 658.8 MAR Marketing management : a strategic decision-making approach | 658.8 MAR Marketing strategy : a decission focused approach | 658.8 MAR Marketing cases : with emphasis on international business | 658.8 MAR Marketing | 658.8 MAR Marketing |
Includes index
eng
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