Marketing management Michael R. Czinkota and Masaaki Kotabe

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Material type: Text

TextPublication details: Australia: South-Western College Publishing, 2001.Edition: 2nd edDescription: xxv, 598pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.8 CZM (Browse shelf(Opens below))	Available		97810

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Previous	658.8 CRS Strategic marketing cases and applications	658.8 CRS Strategic marketing cases and applications	658.8 CUM Marketing a managerial approach	658.8 CZM Marketing management	658.8 DAB Basic marketing : a managerial approach	658.8 DAB Basic marketing : a managerial approach	658.8 DAB Basic marketing management	Next

Includes index

eng

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