Marketing and information technology :the strategy, application and implementation of IT in marketing John O'Connor and Eamonn Galvin

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Material type: Text

TextPublication details: London: Pitman, 1997.Description: xii, 289pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.800285 OCM (Browse shelf(Opens below))	Available		96118

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Previous	658.800285 KAE Electronic commerce : a manager's guide	658.800285 LIB B2B application integration : e-Business-Enable your enterprise	658.800285 MOD The distributed smalltalk survival guide	658.800285 OCM Marketing and information technology :the strategy, application and implementation of IT in marketing	658.800285 REE Electronic marketing: integration electronic resources into the marketing process	658.8003 SAP Public finance system	658.8007 RIM Marketing : a practical approach	Next

Includes index and bibliography

eng

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