A preface to marketing management J. Paul Peter, James H. Donnelly, and Lawrence X. Tarpey

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Publication details: Plano, Texas: Business Publications, 1982.Edition: RevisedDescription: xii, 275pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.8 PEP (Browse shelf(Opens below))	Available		50160

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Previous	658.8 PEM Marketing management : Kowledge and skills	658.8 PEP A preface to marketing management	658.8 PEP A preface to marketing management	658.8 PEP A preface to marketing management	658.8 PER Perspectives in marketing	658.8 PRI Principles of marketing : a South Asia perspective	658.8 PRM Marketing management : integrating theory and practice	Next

Includes bibliography and index

Eng

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