Strategic marketing :market-Oriented corporate and business unit planning Torsten Tomczak Sven Reinecke and Alfred Kuss

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TextPublication details: Switzerland: Springer Gabler, 2018.Description: 253pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.8 TOS (Browse shelf(Opens below))	Available		125816

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Previous	658.8 TEM Market leadership strategies for service companies : creating growth, profits, and customer loyalty	658.8 THC Cases in marketing : including interviews with key executives	658.8 TOI Implicative marketing : for a sustainable economy	658.8 TOS Strategic marketing :market-Oriented corporate and business unit planning	658.8 TUP Principles of marketing : for a digital age	658.8 TYM Multi-Channel marketing : maximizing market share with an integrated marketing strategy	658.8 TYM Multi-Channel marketing : maximizing market share with an integrated marketing strategy	Next

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