Companion encyclopedia of marketing Edited by: Michael J. Baker

Contributor(s):

Baker, Michael J.(ed.)

Series: Publication details: London : Routledge, 1995.Description: xxxiii, 1061pISBN:

0415093953

Subject(s):

Marketing-Encyclopedias

DDC classification:

658.8 COM

Summary: Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.

List(s) this item appears in: Reference Collection

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Central Library Allama Iqbal Open University Islamabad Reference	658.8 COM (Browse shelf(Opens below))	Not for loan		81970

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Previous	658.8 BAS Successful international marketing begins at home : an introduction marketing for Pakistani exporters	658.8 BAS Successful international marketing begins at home : an introduction marketing for Pakistani exporters	658.8 CAE Export marketing research : organisation, conduct and analysis	658.8 COM Companion encyclopedia of marketing	658.8 DAR The dartnell marketing manager's handbook	658.8 DAR The dartnell sales manager's handbook	658.8 DAR The dartnell marketing manager's handbook	Next

Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.

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