Iebm encyclopedia of marketing. Edited by Michael, John. Baker
Series: Publication details: London : Intl Thomson Business Press, 1999.Edition: 2nd edDescription: 865 pISBN:- 1861523041
- Economics, finance, business & management
- General encyclopaedias
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- Sales & marketing management
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- Business / Economics / Finance
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- BUSINESS & ECONOMICS / Advertising & Promotion
- Business & Economics / Marketing / General
- Marketing - General
- Reference - General
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- 658.803Â IEB
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Reference | Central Library Allama Iqbal Open University Islamabad Reference | 658.803 IEB (Browse shelf(Opens below)) | Not for loan | 97825 |
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| 658.800202 MAR Marketing handbook : Marketing Practices | 658.800202 MAR Marketing handbook : Marketing Practices | 658.803 DOD Dictionary of marketing | 658.803 IEB Iebm encyclopedia of marketing. | 658.8106 SCC Complete sales conference desk handbook | 658.84 INT International marketing | 658.84 INT International marketing |
HB
Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.
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