Marketing management Strategies and programs by Joseph P. Guiltinan & Gordon W. Paul BOOK

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Material type: Text

TextPublication details: New York McGraw-Hill 1991Edition: 4thDescription: xvii, 449pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.8 GUM (Browse shelf(Opens below))	Checked out	01/06/2015	82120

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Previous	658.8 GRG Global Marketing	658.8 GRM Marketing	658.8 GRS Service management and marketing, : customer management in service competition	658.8 GUM Marketing management Strategies and programs	658.8 GUM Marketing management : strategies and programs	658.8 GUM Marketing management : Strategies and programs	658.8 HAC Consumer behavior	Next

Includes bibliography and index

eng

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