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101.
Motivation in advertising Pierre Martineau by
Material type: Text Text
Publication details: New York: McGraw-Hill, 1971
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 MAM.

102.
The moving target : what every marketer should know about women Rena Bartos by
Material type: Text Text
Publication details: New York: Free Press, 1982
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8348 BAM.

103.
Portrayal of women in men's product television advertisements and audience perception / Faiza Gul by
Material type: Text Text
Publication details: 1 Allama Iqbal Open University 2019
Dissertation note: MPhil/MS
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 659.1042 FAP.

104.
The practice of advertising edtied by Norman A. Hart and james O' Connor by
Edition: 2nd Ed.
Material type: Text Text
Publication details: London: Heinemann, 1983
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 PRA.

105.
The promise of advertising edited by C. H. Sandage by
Publication details: Homewood, Illinois: Richard D. Irwin, 1961
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 SAP.

106.
Promotion management and marketing communications Terence A. Shimp by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Yark: Harcourt Brace Jovanovich College 1990
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.82 SHP.

107.
Promotional practice Cathy,Ace by
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 1995
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.82 ACP.

108.
Promotional strategy James F. Engel, by
Edition: 3rd
Material type: Text Text
Publication details: Homewood, Illinois: Richard D. Irwin, 1975
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.834 ENP.

109.
Psychological processes and advertising effects : Theory, research, and applications edited by Linda F. Alwitt and Andrew A. Mitchell by
Material type: Text Text
Publication details: Hillsdale, N. J: Lawrence Erlbaum, 1985
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1019 PSY.

110.
Public relations by Jaishri N. Jethwaney, Adarsh Kumar Varma & Narendra Nath Sarkar : Concepts, strategies & tools by
Material type: Text Text
Publication details: New Delhi: Sterling publishers, 1994
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.2 JEP.

111.
Radio advertising : How to sell it and write it Sol Robinson by
Material type: Text Text
Publication details: Blue Ridge Summit,Pa Tab Books 1974
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.142 ROR.

112.
Radio advertising : How to sell it and write it Sol Robinson by
Material type: Text Text
Publication details: Blue Ridge Summit,Pa: Tab Books, 1974
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.142 ROR.

113.
Readings in advertising management by
Material type: Text Text
Publication details: Bombay: Himalaya Publishing, 1988
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.112 BER.

114.
Research in media promotion edited by Susan Tyler Eastman by
Material type: Text Text
Publication details: New York: Routledge, 2015
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1930223 RES.

115.
The role advertising : a book of readings Edited by C. H. Sandage and Enon Fryburger by
Material type: Text Text
Publication details: Illinois: Richard D. Irwin, 1960
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 SAR.

116.
Soap & Soul : marketing and advertising in Asia and Pakistan Javed Jabbar by
Material type: Text Text
Publication details: Karachi: Royal book company, 1995
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 659.1 JAS, ...

117.
Social communication in advertising : Consumption in the mediated marketplace William Leiss, Stephen Kline, Sut Jhally, and Jacqueline Botterill by
Edition: 3rd Edition
Material type: Text Text
Publication details: New York: Routledge, 2005
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1042 SOC.

118.
Social media marketing Tracy Tuten by
Material type: Text Text
Publication details: India: Pearson Education, 2015
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 302.230688 TUS.

119.
Social media marketing all-in-one for dummies a wiley brand Jan Zimmerman by
Edition: 3rd ed.
Material type: Text Text
Publication details: Hoboken: John Wiley & Sons, 2015
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 302.23 ZIS.

120.
Television advertising and consumer response :childern buying behaviour Neeru Kapoor by
Material type: Text Text
Publication details: New Delhi Mittal Publications 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 302.2345 NET.

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