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21.
Advertising communications & promotion management John R.Rossiter and Larry Percy by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York: Irwin/McGraw-Hill, 1997
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 ROA.

22.
Advertising fundamentals Philip Ward Burton and J. Robert Miller by
Edition: 2nd ed.
Material type: Text Text
Publication details: Ohio: Grid, 1976
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 BUA.

23.
The advertising handbook : make a big impact with a small business budget Dell Dennison and Linda Tobey by
Material type: Text Text
Publication details: Canada: Self-Counsel Press, 1991
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 DEA.

24.
The advertising handbook Helen Powell by Series:
Edition: 3rd ed.
Publication details: London : Routledge, 2009
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 659.1 POA.

25.
Advertising in action Carol Niven and Colin Youngson by
Material type: Text Text
Publication details: London: Hodder and Stoughton, 1989
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 659.1 NIA, ...

26.
Advertising management Rajeev Batra, John G. Myers and David A. Aaker by
Edition: 5th ed.
Material type: Text Text
Publication details: Noida: Pearson, 2014
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 RAA.

27.
Advertising management Dr. B. Narayan by
Material type: Text Text
Publication details: New Delhi: A P H, 1998
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 NAA.

28.
Advertising management David A. Aaker by
Edition: 3rd Edition
Material type: Text Text
Publication details: New Delhi: Prentice Hall, India, 1989
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.112 AAA.

29.
Advertising principles Robert Shore by
Material type: Text Text
Publication details: n.p. Vivays publishing, 2012
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 SHT.

30.
Advertising procedure Kleppner, Otto by
Edition: 6th ed.
Publication details: New Jersey, Englewood, 1973
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 659.1 KLA, ...

31.
Advertising, promotion and new media edited by Marla R. Stafford and Ronald J. Faber by
Material type: Text Text
Publication details: Delhi: Printice-Hall, 2005
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 ADV.

32.
Advertising regulation S. S. Kaptan by
Material type: Text Text
Publication details: New Delhi: Sarup & Sons, 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 KAA.

33.
Advertising, the media and globalisation : : a world in motion by John Sinclair by
Publication details: New York: Routledge, 2012
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 SIA.

34.
Advertising: with special reference to India D. R. Singh by
Material type: Text Text
Publication details: New Delhi: Kalyani Publishers, 1981
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 ADV.

35.
The best of business card design five Cheryl Dangel Cullen by
Publication details: Gloucester, Massachusetts: Rockport, 2002
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 741.685 CUB.

36.
Brand journalism by Andy Bull by
Publication details: New York: Routledge, 2013
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.827 BUB.

37.
Cases in advertising William M. Weilbacher by
Material type: Text Text
Publication details: New York: Macmillan, 1981
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.20973 WEC.

38.
Comparative effects of television advertisements appeals on consumers' behaviours / Sajjad Hussain by
Material type: Text Text
Publication details: 1 Allama Iqbal Open University 2021
Dissertation note: MPhil/MS
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 302.2345 SAC.

39.
Comparative study of advertisements in daily jang and Nawa-i-Waqt : M.Sc Mass Communication Ansar Mehmood by
Publication details: Islamabad: AIOU, 2007
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 659.1 ANC.

40.
Consumer behaviour and social network sites : the impact of negative word of mouth Sarah Zaraket by
Material type: Text Text
Publication details: New York: Routledge, 2021
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8342 ZAC.

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