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61.
Essentials of advertising by
Material type: Text Text
Publication details: New Delhi: Oxford & IBH, 1990
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.11 CHE.

62.
Essentials of contemporary advertising William F. Arens and David H. Schaefer by
Material type: Text Text
Publication details: Boston: McGraw-Hill, 2007
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 ARE.

63.
Essentials of modern marketing Mrityunjoy Banerjee by
Edition: 2nd
Publication details: New Delhi: Oxford & IBH Publishing, 1988
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 MRE. Not available: Central Library Allama Iqbal Open University Islamabad: Checked out (1).

64.
Evaluation of the effect of food asvertisements on nutritional status of adolescents / Saira Shabir by
Material type: Text Text
Publication details: 1 Allama Iqbal Open University 2024
Dissertation note: MPhil/MS
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 613.20835 SAE.

65.
Excellence in advertising : the IPA guide to best practice Edited by Leslie Butterfiekd by
Material type: Text Text
Publication details: Boston: Butterworth-Heinemann, 1997
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 659.1 EXC, ...

66.
Excellence in advertising : the IPA guide to best practice edited by Leslie Butterfield by
Edition: 2nd
Material type: Text Text
Publication details: Butterworth: Heinemann, 1999
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 EXC.

67.
The fundamentals of advertising John Wilmshurst and Adrian Mackay by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 1999
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 WIF.

68.
Fundamentals of advertising research Alan D. Fletcher by
Edition: 3rd Edition
Material type: Text Text
Publication details: California: Wadsworth, 1988
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 659.1072 FLF, ... Regional Library D.I.Khan (2)Call number: 659.1072 FLF, ...

69.
Fundamentals of advertising research by
Edition: 3rd
Material type: Text Text
Publication details: Belmont, California Wadsworth Publishin 1988
Availability: Items available for loan: Regional Library Bahawalpur (1)Call number: 659.1072 FLF.

70.
Fundamentals of advertising research BOOK by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Wadsworth 1988
Availability: Items available for loan: Regional Library D.I.Khan (2)Call number: 659.1072 FLF, ...

71.
Fundamentals of advertising research by
Edition: 3rd
Material type: Text Text
Publication details: Belmont, California Wadsworth Publishin 1988
Availability: Items available for loan: Regional Library Bahawalpur (1)Call number: 659.1072 FLF.

72.
Government advertisements : Influence on print media content / Saqib Riaz by
Publication details: 1 Allama Iqbal Open University 2004
Dissertation note: MPhil/MS
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (2)Call number: 659.1 SAG, ...

73.
How to advertise :what works, what doesn't-and why Kenneth Roman and Jane Mass by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi: Kogan Page, 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 ROH.

74.
Iebm encyclopedia of marketing. Edited by Michael, John. Baker by Series:
Edition: 2nd ed.
Publication details: London : Intl Thomson Business Press, 1999
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 658.803 IEB.

75.
Impact of online advertising on purchasing behaviour of youth / Muhammad Khawar by
Material type: Text Text
Publication details: 1 Allama Iqbal Open University 2018
Dissertation note: MPhil/MS
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 070.57973 KHI.

76.
Impact of online advertising on purchasing behaviour of youth / Muhammad Khawar by
Material type: Text Text
Publication details: 1 Allama Iqbal Open University 2018
Dissertation note: MPhil/MS
Online resources:
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 070.57973 KHI.

77.
The impact of television advertising on children Namita Unnikrishnan and Shailaja Bajpai by
Publication details: New Delhi: Sage, 1996
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 302.234083 NAI, ...

78.
In the court of public opinion : winning your case with public relations / James F. Haggerty, ESQ. by
Edition:
Publication details: New Jersey : Wiley & sons, 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 347.73504 HAI.
Lists:

79.
Industrial publicity Norman A. Hart by
Material type: Text Text
Publication details: London: Cassell/Associated Business Programmes, 1971
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 HAI.

80.
Integrated advertising, promotion, and marketing communications Kenneth E. Clow by
Edition: 3rd ed.
Publication details: Delhi: Dorling Kindersley, 2007
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 CLI.

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